Search Engine Optimization (SEO) is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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1.Build a list of blog services to ping

There are a lot of blog services you can ping. This means that you notify this service, that you’ve updated your blog. These services then list your new posts and you get the traffic from them. I’ve made a list of 50+ blog services you can ping on my site. These list are also available if you search google or any other search engine for it. That should be enough to give an initial boost to your traffic.

2.Add buttons to popular news readers

What does this mean? Well there are sites like yahoo or google or bloglines etc, which have a members area where you can select sites with RSS feeds to fetch the latest updates from different blogs. That way you can have the latest updates from let’s say 50 blogs listed on one page. I have a list of these popular pages on my website plus the buttons which link to them. Users can then easily add my blog to their news reader members area.

3.Update your content regulary

Search engines and blog services love regular updates. It’s very likely that you will get targeted traffic from search engines if you post regulary. That means you should make a new post to your blog at least once per day. But be careful. Too many updates per day can harm your search engines position and hits. What’s too many? 10 or more.

4.Post in forums

Post in forums, but don’t spam them. Post something fresh and interesting and put a link to your blog in your signature. Don’t just post in any forum. For example if you’re selling cds, post in forums that are about music and cds. Don’t post in car forums if you’re selling furniture. By posting in forums you will get one-way links which are good for search engine position in search engines like google or msn or yahoo.

5.Submit to blog search engines

There are masses of search engines available, that list only blogs. Just google for „blog search engines“ and you should find at least 20 of them. These blog search engines will help you with targeted traffic. Be sure to write a good title and a good description to your blog, so that people will easily find it and click on your link.

Follow these 5 steps and you will start seeing lots of traffic to your blog. And the so long awaited sales will start coming in. And don’t forget to update your blog with fresh unused content that you write yourself.

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